Joyoung Representatives Visited WSRC VIII Organizing Committee

Ms. Sun Yanfang, Manager of Advertisement Department, and Mr. Feng Hai, Marketing Manager of Joyoung Company Limited, visited WSRC VIII Organizing Committee on April 4, 2009, Dr. Shuming Wang, Deputy Secretary-General of WSRC VIII Organizing Committee and Deputy Director of Institute of Crop Sciences, CAAS, met the delegation and discussed the issues for Joyoung to join to the WSRC VIII preparation.

Dr. Wang thanked Joyoung for its supports and efforts in the preparations for WSRC VIII. He said, WSRC VIII will provide a platform for Joyoung to display latest research achievements and the leading products. It will be a rare opportunity for domestic enterprise to establish network with global soybean researchers and enhance brand image in the overseas market.

Ms Sun and Mr. Feng expressed, as the leading domestic enterprises in soy industry, Joyoung will offer full support to WSRC VIII.

Joyoung Company Limited was first founded in 2002 as Shandong Joyoung Electric Appliances Co., Ltd. In September of 2007, it was reorganized as the present company. Joyoung now mainly has three production bases in Jinan (Shandong), Hangzhou (Zhejiang) and Suzhou (Jiangsu), with nearly 2000 employees. The first soymilk maker was invented by Joyoung in 1994. After rapid development, Joyoung now has become one of the most famous brands in the soymilk maker producing field. Joyoung Soymilk Makers occupy more than 80% in the market.