WSRC VIII Experts visit Joyoung

A WSRC VIII expert delegation headed by Dr. Wang Shuming, vice Deputy Secretary-General of World Soybean Research Conference (WSRC) VIII Organizing Committee and Deputy Director of Institute of Crop Sciences(ICS), Chinese Academy of Agricultural Sciences (CAAS), visited Hangzhou Joyoung Electric Appliances, Ltd between June 15 and 16 of 2009. The delegation was received by Mr. Tang Jun, Vice President of Joyoung Company Limited.

The experts visited the core departments of Joyoung, including Soymilk Nutrition Research Center, Product Exhibition Area, Soymilk Cultural Museum, Product Measurement & Identification Office, Test Center and Soymilk Maker Production Plant, and then the delegation had a further discussion with Joyoung senior leadership.

Dr. Wang Shuming introduced the basic information about ICS-CAAS and the approach to WSRC VIII participation for Joyoung. He also talked freely about how he¡¯s feeling after visiting core departments of Joyoung. He made a highly comment on the strong sense of responsibility for the nation of Joyoung as it is associated with the rich Joyoung's culture and young & promising team. He also appreciated the strict quality management systems and many kinds of new products achieved by Joyoung.

Professor Han Tianfu, vice Deputy Secretary-General of WSRC VIII Organizing Committee released the WSRC VIII preparation progress and the achievements of soybean research in ICS-CAAS.

Mr. Tang Jun made an introduction to the management philosophy and general situations of Joyoung. He said Joyoung will fully support WSRC VIII through being the designated products suppliers and participating in the scientific parts and exhibition of WSRC VIII. He confirmed that Joyoung will strengthen the cooperation with ICS-CAAS in the future.

Joyoung Company Limited, which is specializing in soymilk maker fields, has been actively engaging in developing R&D, production and marketing of small household appliance. The main products cover 7 series and have over 100 patterns; there are Soymilk Maker, Induction Cooker, Blender, Juice Maker, Kettles, Purple Pot, and Electric Pressure Cooker. At the same, Joyoung has developed the commercial soymilk maker for hotel and office building, which exploits new market for Joyoung.

At present, Joyoung has over 2000 staff of the average age of less than 30 years old, and has formed cross-regional management structure with several production bases, such as in Jinan, Hangzhou, Suzhou etc. Since establishment, Joyoung always maintains a health, stable and fast growth. The average growth of the past five years exceeded 40%. Now, Joyoung has been a famous enterprise in the household appliances industry with the top ranking scale. Particularly in the soymilk industry, Joyoung is the top brand with over 80% market share in China.